HP today announced the commercial availability of HP SmartStream Designer 4.0, a software solution that extends the variable data printing (VDP) capabilities already established in small-format printing to a wide range of large-format applications.

These new capabilities help print service providers (PSPs) create more innovative and better targeted campaigns with lower production costs and faster turnaround times.

HP SmartStream Designer 4.0 streamlines prepress processes and helps PSPs create, integrate and preview all versioned jobs with any combination of fixed data, variable text and image elements. It is also an easy-to-use impositioning tool for HP large-format printers, whether the job includes versioning or not.

“There is enormous opportunity for variable data printing,” said Yariv Avisar, vice president and general manager, Scitex Large-format Solutions, HP. “HP SmartStream Designer 4.0 unlocks this opportunity in the large-format market and helps our customers grow their business by expanding their services and increasing the value of print jobs.”

HP SmartStream Designer 4.0 is available as part of the HP SmartStream Solutions digital workflow portfolio, which enables graphic arts customers to create a variety of digital print applications using components developed by HP and its partners.